Why do we need better communication?

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Why do we need better communication?

Today I want to talk to you about why I started Positive Communication Journal and what the driving reasons are.

At first, project of mine includes communication consulting for individuals and business, but it is wide-ranging and also simply involves anyone who would be interested in the topics I cover pertaining to communication.

In both my personal and professional experience, I have always been multipotential: a few passions as staples and a hundred more to welcome each year. The field of communication has allowed me to channel many of these interests and make a career out of them, but I then also felt the need for a virtual place where I could speak freely about this world. Not only because it is predominant in today’s society, but also because I firmly believe in a communication, understood as an exchange of information (and not just a marketing showcase), that is more positive and open, understanding and comprehensible.

A better communication

Communicating is much more than announcing or showing, as even the best companies can often do. Communicating involves, as dear Jakobson theorized to us years ago, a sender and a receiver, as well as a message to be shared, a code and a channel.
It is therefore not trivial to understand that in every communication action we carry out, we must have these foundational elements firmly in mind.

That said, each of these elements, embedded in a variable flow depending on the business model, can and must be deepened for the overall communication to be clear and uniform. What mattered to me with the creation of Positive Communication Journal was precisely the desire to share with other professionals like me or with others interested in improving their own communication, a number of issues that I felt were relevant to achieving more open and positive, therefore more effective, communication.

Channels are tools

One of the themes I address is that of channels (as you see, one of the foundational themes of communication): we are inundated with information coming at us from multiple touchpoints, and sometimes we tend to “blame the messenger for the message.” Social media, for example, one of the most widely used channels and one that I have also chosen, is always judged in a positive or negative light without fully understanding its functionality and peculiarities.
I studied sociology, I know perfectly well the implications that new media can have on society, especially in the areas of data, privacy and control: this does not take away from the fact that denying the use of a tool by criticizing it without knowing it is not an attitude that I consider scientific, rather conservative.
Having the critical tools to evaluate the communication channels and their use, as well as the messages being conveyed, seems to my eyes a much sharper strategy.

But I will return to the topic soon.

Work but not only work

I know that the world of communication is taken underhandedly (at least here in Italy, where I live), as if it were a sub-category science all fluff. I am not interested in getting into the debate about which disciplinary affiliation makes intellectuals more presumptuous, but it is my job to note that the exchange of information within globalized society has assumed an increasingly preponderant, as well as crucial, role in every day-to-day situation we live.
Even war is based on communication, not to mention politics. Any individual or business that really wants to communicate, authentically and for marketing purposes, must be clear that hiring communication professionals is important and necessary.

Working in communication, in short, for me means more than just implementing a communication plan, publishing posts, sending out a newsletter: it means first of all having an extensive understanding of the world around us and the people with whom we relate. Communicating is all that and more.