Let’s go straight to the beating heart of your communication project by going to write the mission statement. What is it all about? The mission statement help businesses stay aligned with the values they find most important (have you read some of the values you might consider?), and ensure they’re staying focused on the way they want to impact the world.
Not only that, I would say: from a communication point of view, the mission statement helps you to be clear about the communicating subject (your business) as if it were a person. Fear not, this work serves not only an interlocutor, but the sender as much as the receiver.
To put it in a nutshell, the mission statement is precisely about getting to the essence (the substance) of your communication by writing in less than 100 words-actually, much less is even better! – who you are, what you do, who you address and what you solve for your customers. General questions? Far from it, just wait and see.
The skeleton of the mission statement
Aren’t you the pen-and-paper type with schematics? Well, you should make an exception this time (as you did for the Ikigai of communication).
I’m not posing four questions for you to try to answer, but directly a sentence for you to complete. Trust me, it is very simple but it helps a great deal in defining the skeleton of the company or project: it’s the basis therefore also of all communication, which will then be developed precisely on the basis of this sentence.
To help you complete the sentence, I want to share with you my personal mission statement:
I am: a communications consultant
I help: individuals, small businesses and associations
To do: building their communication strategies
So they can: achieve growth goals through clear, positive and targeted communication
Did you notice what happened? In one simple sentence you communicated what your business is about, who it targets and therefore who your audience or niche is, what solution you offer them and also how.
Powerful and very useful, and I’ll let you in on a secret: you can use it for your Instagram bio, you can build on it the outline of your About Us page, you can base your content plan on it, you can use it to introduce yourself in presentations, to describe yourself du Linkedin, in short: a sentence that also goes to form the heart of your content.
Well, you are ready to write a mission statement! Write to me if you want to talk about it, I’m always happy to chat about communication 😉