3 methods of evaluation before drafting a communication strategy

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3 methods of evaluation before drafting a communication strategy

Exploring before communicating

I wish I could say that for effective communication to enable steady growth there is a magic formula: there is not. Which is even better, because that makes my work very challenging! 😉
The world around us, including us, is constantly changing. There is no static solution that can be applied to dynamic realities, and this is also the case with communication strategies.

This introduction is necessary for me to introduce you to some of the methods I use before proceeding with the necessary steps for creating a communication strategy. Let’s look together at 3 methods of evaluation before drafting a communication strategy. Ready?

1. Identify your unexpressed potential

We often look outside for resources for personal, project, or company growth when they are before us: opportunities and fear are two important indices that can show us the way to unexpected but powerful solutions.

Opportunities include:

  • our ideas, from the craziest to the most ingenious to the simplest and most effective – ideas are always welcome
  • goals, short- and long-term, personal or professional
  • skills, everything you can do, from the smallest thing to the thing that sets you apart as an expert

Fears include:

  • difficulties, including psychological, economic, sociological ones, everything that is an obstacle
  • doubts, what those who want to grow and learn feed on, a double-edged sword that can also become a block
  • ineffectiveness, anything that does not lead to positive results, either from a measurable or perceptual point of view

All these aspects should not be taken individually nor neglected: put together they form the unexpressed potential we need to grow. They represent us, the set of strengths and weaknesses that make us unique and give us the key to improvement.

2. Find your reason for being

Balance is necessary to develop each of our projects and grow our business. At the heart of balance is the reason for being, a driving motive that is also at the heart of what we do. This is my version of the famous Japanese Ikigai that serves me in managing communication from both a personal and professional perspective, and I want to share it with you.

The union of love, skills and needs brings three important areas into focus for us:

  • love and skills represent our passion, what drives us to be who we are and to improve ourselves every day
  • needs, internal and external, and skills represent our aptitude, what we are driven toward by need and with dedication
  • love and needs allow us to identify our mission, to be in the world with our contribution with purpose.

3. Consider the variables with SWOT analysis

Have you ever done a Swot Analysis? I still remember when in university we talked about it in class. At first we students didn’t understand how we could do it in practice, until the prof made us apply it to a communication plan.

The SWOT represents the drafting of Strengths and Weaknesses, Threats and Opportunities allowing you to reason with relation to the goal you want to achieve while simultaneously taking into account both internal and external variables. Considering every aspect when drafting a communication strategy is crucial: you can highlight strengths and make them even more unique, counteract threats, you can turn weaknesses into potentials and opportunities into opportunities. An amazing method, isn’t it?

Learn more about SWOT Analysis with this article.